GP x Minions - Gaming Theme 2022
This was a co-branding project between GP and the Minions, using GP's brand colors of green and yellow, while incorporating the Minions' yellow to create a vibrant and retro-style game world. I was responsible for providing creative concepts and leading the entire project from initial ideas to final production. The project included product graphic and packaging development, photo shooting concept, KV design, video concept and supported the digital assets.
Video Concept
It employs bright colors and pixel-style minions characters to evoke a retro-modern feel. In terms of sound, it combines the voices of Minions with upbeat music to enhance fun and energy.
